A few months ago, I reposted an article, and I stated New Balance had a missed opportunity with the Salehe Bembury campaign and it was disheartening that New Balance wasn’t doing more promotion for black designers. Well, after deeper thought and observation, I feel like New Balance is open to giving their artist, designers and curators deeper creative control.
One sneaker and apparel designer I have had my eye on for a while is Joseph Robinson, a Chicago native, better known as Joe Fresh [Goods]. His brand, Joe Fresh Goods, has been affiliated with New Balance for the past 2 years. I listened in on his Zoom call when he visited Be Social in Atlanta, courtesy of the great community maker, positive disrupter; James Whitner. A few things that struck me as absolutely dope about Joe; he was very humble; he admitted a few mistakes he’s made along the way. He also talked about developing a sense of community and dedicating his latest to sneaker collab “Conversations Amongst Us” with New Balance; to the ladies in the bathroom having conversations about their nails. Now, I probably would not notice a lady’s nails in the bathroom but understand the delivery. Women definitely bond in the bathroom. See video Below.
Conversations Amongst Us collaboration-includes 2 pair of sneakers and apparel ; The New Balance 2002R, which I was able to cop a pair. The New Balance 500; I would LOVE to have a pair. Maybe one day. Peep my photos below.
One of change I already made to this sneaker is a lace swap. The sneaker comes with red and blue laces. I also think yellow laces would give a dope pop of color.
Joe Fresh is setting standards; paving the way and creating a community that is passionate about streetwear fashion, creative sneaker culture and an all black creative team that supports him. I am all for it and I can’t wait to see what Joe drops next. What do you think about the many recent collabs New Balance has released?
Until next time…catch me on Instagram. SneakerVisi0n.
Peace, Love and all my Sneakervision!
